Europe
NO.1 FOR DAILY REACH
- Amongst news and business channels, only Sky News offers a 2 million+ upscale, daily audience from the 16 EMS countries
- On any day, more upmarket Europeans choose Sky News over any other news/business channel. You'll benefit from a regular, loyal audience that engages with our brand and your message
- Sky News is the preferred news choice each day of Europe's influential super-elite. Our 7.5% reach within EMS Select means we out-perform all but two other pan-European TV stations across all genres**
Across the 16 EMS countries, Sky News outperforms BBC World News on Daily, Weekly and Monthly Reach, making us a perfect addition to any advertiser's European media plan.
| | Daily | Weekly | Monthly |
|---|
| Sky News | 2.09m | 6.26m | 10.32m |
|---|
| BBC World News | 1.08m | 4.78m | 10.28m |
|---|
Sky News - the brand behind the success
- With almost 20 years of live coverage, from the fall of the Berlin Wall to the 2008 US presidential race, Sky News aims to maintain its reputation as one of Europe's foremost breaking-news channels
- A live, rolling news channel that gets to the big stories fast
- Broadcasting 24 hours a day, every day, Sky News has a fast-paced, fresh format that delivers news, sport, business and weather updates, with key presenter anchors throughout the schedule
- Available in an ever-growing number of European households, as well as across the Middle East, Africa and Asia
- Read more about Sky News and its award-winning programming.
You can view our current ratecard, or to find out more please give the team a call.
Sources: EMS and EMS Select © Synovate Summer 2008: measures reach amongst individuals in the 20% (EMS) and top 3% ( EMS Select) by income of households in 16 European countries. C-EMS and C-EMS Select measures reach in Hungary, Czech Republic, Russia and Poland.
*Sky News is No.1 for Daily Reach amongst news/business channels across EMS (2.09m), EMS+C-EMS (2.17m), EMS Select (0.62m), EMS +C-EMS Select (0.64m).
** Sky News is No.3 for Daily Reach amongst all pan-European TV channels across EMS Select (0.62m) and EMS +C-EMS Select (0.64m), with only Eurosport and MTV recording greater daily reach amongst international TV channels surveyed.
